22 posts found
Smart rings sell for $300 to $500. The parts inside cost roughly $30. That 90% gross margin is not a secret, but nobody talks about it because the real product is not the ring. It is your biometric data stream.
Every smart ring app ships your biometric data to a server before showing you your own sleep score. The cloud isn't there for your convenience. It's there for their business model.
Most health wearables are sold at or near cost so manufacturers can charge you forever. Here is what Oura, Whoop, and Fitbit actually cost over three years, and why Pulsyn is building a ring that does not need a subscription.
The complete math behind your sleep score. Personalized baselines, five weighted components, and how it compares to polysomnography.
