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Insights on health technology, privacy-first design, and the science behind smarter wearables.

LATEST ARTICLES

A close-up of a smart ring on a finger, representing the wearable health tracking market Oura dominates but may not hold
OuraIpoSmart Ring

Oura Just Filed for IPO. Here Is Why It Will Flop.

Oura filed for its $11 billion IPO with 5 million subscribers and $2 billion in projected revenue. The catch: its core business model is a subscription paywall on health data that competitors already offer for free, sitting on top of a canceled Pentagon contract and an active class-action lawsuit.

James Hoffmann James Hoffmann
May 22, 2026 12 min read
A macro shot of a green circuit board with integrated chips — the kind of compact electronics that power a smart ring
WearablesHardwareBusiness Model

The Hardware Margin Nobody Talks About: Why Smart Rings Cost $30 to Build and $350 to Buy

Smart rings sell for $300 to $500. The parts inside cost roughly $30. That 90% gross margin is not a secret, but nobody talks about it because the real product is not the ring. It is your biometric data stream.

James Hoffmann James Hoffmann
May 21, 2026 12 min read
Cloud server infrastructure with blue lighting
Local FirstPrivacyOn Device Ai

Why Your Health Data Doesn't Need a Cloud

Every smart ring app ships your biometric data to a server before showing you your own sleep score. The cloud isn't there for your convenience. It's there for their business model.

James Hoffmann James Hoffmann
May 21, 2026 11 min read
Smartwatch and wearable technology devices on a dark surface
SubscriptionsWearablesOura

The Subscription Trap in Consumer Health

Most health wearables are sold at or near cost so manufacturers can charge you forever. Here is what Oura, Whoop, and Fitbit actually cost over three years, and why Pulsyn is building a ring that does not need a subscription.

James Hoffmann James Hoffmann
May 21, 2026 11 min read
AZ Mobile ID Cover
PrivacySecurityReverse Engineering

Reverse Engineering Arizona's Mobile ID App

What I found inside a state government digital identity application with 500K+ installations

James Hoffmann James Hoffmann
Apr 23, 2026 11 min read
A serene bedroom scene representing quality sleep
Health TechWearablesSleep

How Pulsyn Calculates Your Sleep Score: A Transparent Look at Our Algorithm

The complete math behind your sleep score. Personalized baselines, five weighted components, and how it compares to polysomnography.

James Hoffmann James Hoffmann
Jan 14, 2026 11 min read